Undoubtedly, Apple is the biggest leading company in the world, just behind Facebook and Twitter. Despite being the biggest leading company in the world, it does lack a presence on Twitter and Facebook. But Apple has hit a jackpot. They have signed the former head chief of social media of Nike & Burberry.
Musa Tariq, the former social media head of Nike, confirmed the news that he has been hired by Apple. On the popular networking site, he confirmed the news by telling that he is going to be working as Apple’s digital marketing director.
Musa Tariq confirmed the news in Twitter, and in his twitter profile page he has mentioned about his new role. 9to5Mac was the first to report the news.
According to his Linkedln profile, Tariq was global senior director of social media and community, digital brand for Nike, a position he had served since 2012. Tariq, a former ad exec, had worked at Burberry as global director of the digital market from 2009 till 2012. He was also named director of social media for the brand — which was then run by Angela Ahrendts, Apple’s current retail chief in late 2009. Reps from Apple could not be reached for comment.
It is still not clear whether the appointment of the former social media head of Nike, Musa Tariq, will bring some changed while approaching Apple’s social media. The company does run Facebook and Twitter accounts for iTunes; top execs such as CEO Tim Cook, VP of Worldwide Marketing Phil Schiller, SVP of Internet Services and Software Eddy Cue and Ahrendts have Twitter accounts as well.
At Burberry, Tariq was responsible for the brand’s “Tweetwalk” program that let the brand reveal its new season looks on Twitter before they hit the runway. At Nike, Tariq was best known for pulling all of the brand’s social media marketing in-house rather than relying on ad agencies AKQA and Wieden & Kennedy, Mindshare and R/GA.
Apple has also been loosening ties with longtime ad agency TBWA/Chiat/Day and its TBWA/Media Arts Lab.